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Objectives Demonstrate an understanding of professional ethical principles and w

Objectives
Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness, and diversity.
Recognize ethical issues and diversity issues regarding ideals such as truth, accuracy, and fairness in the media.
Develop vocabulary needed for discussion of theory and models of ethical principles.
Describe ethical pitfalls and solutions when reviewing real-world industry cases
Analyze and present strengths and weaknesses of alternative perspectives to issues.
Think critically, creatively, and independently.
Assignment Overview
In this discussion board, you’ll focus on health equity in an effort to evaluate your social media platform, wearables, and connected platforms to discuss issues of health equity. For the discussion, focus your responses on what technology (i.e., smartwatches, heart rate monitors, trainers) and apps (Strava) sync and share data with your social media platform.
Discussion Prompt
Consider the following questions and considerations. Respond to all or any of them in your post.
Are results public or private? Is there an option to share results with a select group of friends, family, community, or team? What are the privacy settings? Can they be adjusted?
Is personal data (e.g., weight, location, heart rate, performance) safe? Can users set limits on data collected?
What privacy settings are available (i.e., location, location tracking)? What does the user agreement state about third parties or vendors? Are there options to opt-out or opt-in? Does it allow for two-factor authentication or encryption?
Some companies and organizations incentivize data collection from wearable technology. Does your platform participate in any programs that support health, wellness, and fitness? What’s your sense of why or why not?
For health equity, what research has been conducted using sports technology on your social media platform? What educational and training opportunities about health are available there? How does the platform address health inequities? What impact reports have the platform developed based on health equity? What claims does the platform make for improving health, wellness, or fitness, if any? Are the claims backed by peer-reviewed or in-house research?
Discussion Material
Willingness to adopt wearable (Links to an external site.)devices with behavioral and economic incentives by health insurance wellness programs: results of a US cross-sectional survey with multiple consumer health vignettes. (2019). BMC Public Health
Video: State of Sports Tech 2021 Keynote – DC Rainmake (Links to an external site.)r (2021). DC Rainmaker

In Advertising I, you spent time talking about the different roles in advertisin

In Advertising I, you spent time talking about the different roles in advertising agencies. Tell me which of these areas are most aligned with what you want to do career-wise: account, creative, production, media, strategy, research, measurement, operations, leadership, new business. You can also consider newer roles that have evolved out of the shift towards digital and the need for truly integrated work: community management, user experience, event marketing, technology innovation, social listening, public relations, etc. Don’t just say strategy or analytics, because that is what we like! Give me rationales for how you’d rank the different areas, and connect it to ideas from Mad Men, the textbook, discussions we have had in any past classes, and at least one external source you found just for this week’s discussion.

In Advertising I, you spent time talking about the different roles in advertisin

In Advertising I, you spent time talking about the different roles in advertising agencies. Tell me which of these areas are most aligned with what you want to do career-wise: account, creative, production, media, strategy, research, measurement, operations, leadership, new business. You can also consider newer roles that have evolved out of the shift towards digital and the need for truly integrated work: community management, user experience, event marketing, technology innovation, social listening, public relations, etc. Don’t just say strategy or analytics, because that is what we like! Give me rationales for how you’d rank the different areas, and connect it to ideas from Mad Men, the textbook, discussions we have had in any past classes, and at least one external source you found just for this week’s discussion.

In Advertising I, you spent time talking about the different roles in advertisin

In Advertising I, you spent time talking about the different roles in advertising agencies. Tell me which of these areas are most aligned with what you want to do career-wise: account, creative, production, media, strategy, research, measurement, operations, leadership, new business. You can also consider newer roles that have evolved out of the shift towards digital and the need for truly integrated work: community management, user experience, event marketing, technology innovation, social listening, public relations, etc. Don’t just say strategy or analytics, because that is what we like! Give me rationales for how you’d rank the different areas, and connect it to ideas from Mad Men, the textbook, discussions we have had in any past classes, and at least one external source you found just for this week’s discussion.

AstraZeneca botches vaccine announcement In late November, pharmaceutical compa

AstraZeneca botches vaccine announcement
In late November, pharmaceutical company AstraZeneca announced that it had developed (in partnership with Oxford University) a Covid-19 vaccine that was up to 90% effective in countering the virus. Taken together with the announcement a few days earlier of a Pfizer vaccine of similar efficacy, the announcement prompted a wave of optimism that the coronavirus pandemic that had disrupted life for almost a year might soon be over.
But within days, the company acknowledged a key mistake in the vaccine dosage received by some study participants, raising questions about whether claims about the vaccine’s efficacy would be supported by additional testing. The New York Times reported that “scientists and industry experts said the error and a series of other irregularities and omissions in the way AstraZeneca initially disclosed the data have eroded their confidence in the reliability of the results.”
Given the general mistrust of vaccines that has been on the rise in western countries for a decade, and the sheer volume of politically-motivated misinformation about the pandemic, anything that increased skepticism about the Covid vaccine clearly had the potential to create a significant problem.
“I think that they have really damaged confidence in their whole development program,” said Geoffrey Porges, an analyst for the investment bank SVB Leerink.
“We can definitely say that the transparency from Oxford and AstraZeneca has not been on a par with what we have seen from the others,” said Rasmus Bech Hansen, chief executive of Airfinity, a London-based life sciences analytics company.
While medical and scientific experts generally defended the company—emphasizing the complex issues involved in releasing highly-technical information to the general public, the company didn’t do itself any favors when Menelas Pangalos, an executive responsible for the company’s research and development, responded to questions about why information had not been shared with the public by telling the reporter: “I think the best way of reflecting the results is in a peer-reviewed scientific journal, not in a newspaper.”
From a technical and scientific perspective, that’s probably true. From a communications perspective, however, it’s completely unhelpful. The critical issue is whether the vaccine is trusted and taken by the general public—many of whom are profoundly skeptical. Those people don’t read peer-reviewed journals; they get their news from newspapers and television and social media—and that’s where issues need to be addressed. — PH
Regarding this topic :
identify the topic / the issue on a subject where they are not doing something well and you are proposing how to use PR tactics to “flip” the issue in their favor.
Outline the issue, describe the organization, explain the kernel,

500 words essay no sources required just a structured one with intro, body and

500 words essay no sources required just a structured one with intro, body and conclusion.
Advertisements on television, on billboards, or in magazines in the United States show what Americans value. They show not what is, but what most Americans think ought to be? Do you think this statement has any truth to it? Why or Why not? Discuss your views, drawing on your reading, observations, or experience to support your position.

In Advertising I, you spent time talking about the different roles in advertisin

In Advertising I, you spent time talking about the different roles in advertising agencies. Tell me which of these areas are most aligned with what you want to do career-wise: account, creative, production, media, strategy, research, measurement, operations, leadership, new business. You can also consider newer roles that have evolved out of the shift towards digital and the need for truly integrated work: community management, user experience, event marketing, technology innovation, social listening, public relations, etc. Don’t just say strategy or analytics, because that is what we like! Give me rationales for how you’d rank the different areas, and connect it to ideas from Mad Men, the textbook, discussions we have had in any past classes, and at least one external source you found just for this week’s discussion.