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Generally, International product life cycle{IPC} is an abstract model briefing h

Generally, International product life cycle{IPC} is an abstract model briefing how a company evolves over the time and across national borders. Here, international product life cycle concerns the stages of product development in the international market. The international product life cycle theory was authored by Raymond Venom in the 1960s. So here, International product life cycle is a theoretical model describing how an industry evolves over the time and across national borders.
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